Lost Bean is a coffee shop chain in Orange County, CA, it is dedicated to creating sustainable ways to consume coffee through biodegradable products and donations to environmental organizations.
While Lost Bean has a great business model, its branding identity is lacking. I wanted to modernize it with a conceptual rebrand and target the younger generation who are becoming more aware of their carbon footprint.
One of the biggest issues Lost Bean has with its original branding is that the logo was too complex and did not match their vision of their company. My goal was to simplify it while still making it obvious to consumers who The Lost Bean is.